kelvinjeyakumar3 Mar 27, 2021 9 min Conference Title: Instagram as a Communication Enhancing Tool in Covid-19 Pandemic and Beyond Introduction of the Issue Imagining a world without social media usage in the present situation is next to impossible. From being able to...
Wafa Waheed Mar 25, 2021 7 min Selling brands while staying “Authentic”:The professionalisation of Instagram Influencers. Abstract : This paper highlights a unique relation between influencers and brand users on social media. The influencers curate the...
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